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Project Overview

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The Product:

An app that is meant to create a simple way for user’s

looking to customize floral arrangement for their needs.

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Project Duration:

6 months 

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My Role:

UX Designer

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The Problem:

The ability to find fresh, customizable floral arrangements per each user's needs 

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The Goal:

Create a seamless app that allows users to purchase flowers that guarantee freshness, accessibility and customization

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My Responsibilities:

  • User Research

  • Wireframing

  • Prototyping

  • User Flow Charts

  • User Journey Maps

  • Usability Study

User Research Summary

Understanding The User

  • User research summary

  • User research pain points

  • Persona

  • User journey maps

Starting The Design

  • User Flow Chart

  • Paper wireframes

  • Digital wireframes

  • Low-fidelity prototype

  • Usability studies

User Flow Chart
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Refining The Design

  • Mockups

  • High-fidelity prototype

  • Accessibility

Continue On...

Pietsch Logo with Textiles

Textile Design

Pietsch Logo with Shirt

Technical Design

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